“The Hamptons chic” by Persona

Born in the 70s, the Brand Persona proposes collections dedicated to women with soft shapes that do not wish to renounce  to quality and to follow a contemporary and feminine style. Born in the 70s, the Brand Persona proposes collections dedicated to women with soft shapes that do not wish to renounce  to quality and to follow a contemporary and feminine style. Contemporaneity, femininity, dynamism and personality are the values of the brand. The new websitewww.personamr.com is online since last summer; the aim is to establish a direct and interactive relationship with consumers which can live a new experience, in addition to the store. For this season the brand has chosen as testimonial Vanessa Incontrada, an Italian-Spanish actress,because she embodies the positive and female spirit of the brand.

The collection:

Hamptons, Summer 1922. It seems to be in the movie "The Great Gatsby" Francis Scott Fitzgerald’s masterpiece.Persona Spring/summer collection is inspired by Long Island, South Hampton and East Hampton’s lifestyle: Persona proposes for women college style blazer with khaki pants slim fit, soft cardigan, light parka that emphasize the silhouette, precious denim and blue sky shirts.The main colors are red and royal blue, perfect colors for a summer vacation in the Hamptons.The accessories line is composed by  long necklaces with geometrical forms ,quilted bags denim-inspired, and freshest scarf.